Mr. Robert Holland “Sandy” Brady is a life-long passionate outdoorsman who selflessly encourages future generations to safely and ethically pursue conservation. He has committed decades to teaching fieldcraft, firearms safety, and wildlife identification for hundreds of youths. Sandy is truly a faithful and resolute woodsman who continually strives to help others grow through positive and meaningful outdoor experiences.

Sandy Brady was born and raised in Reidsville, North Carolina. His father, Pat Foy Brady, was a family man, a successful business leader, a highly accomplished amateur golfer, and an avid outdoorsman who introduced Sandy to hunting and fishing at a very early age. Pat Foy, known to many in the outdoor world as “Eagle Eye” served as an influential role model and a hero to Sandy. Pat Foy strongly encouraged Sandy to view hunting and outdoor activities as a gift and a tradition to pass down to future generations.

In the late 1980s, Sandy forged his outdoor career as a guide with Forester Ranches in South Dakota. Sandy randomly met Tom Miranda, an acclaimed bowhunter, trapper, author, and television producer, at a local convenience store and they immediately formed a valuable professional relationship. From 1987-1994, Sandy and Tom created approximately thirty “how to” instructional videos on “VHF Tapes” on hunting and trapping well before such content was readily available on the internet. In addition, Sandy and Tom pioneered some of the first hunting content that aired on the major cable TV network ESPN.

In 2007, Sandy experienced personal and professional adversity that would forever alter his perspective on: family, work, friendships, recreation, and his faith. Sandy reflected on these challenges as steppingstones to overcome and created the Traveling Pocket Cross Ministry out of Tobacco Sticks as a symbol of love, hope and second chances. To date, Sandy has passed out over 176,400 Pocket Crosses to serve as a powerful symbol to be thankful and kind.

Sandy’s resilience and faith have fueled him to continue pursuing his passion to encourage all walks of life to positively experience the outdoor world. Sandy serves as the National Wild Turkey Federation’s Official Grand National Award Creative Artist for the Calling Championship, the Call-Making Championship, and the Taxidermy Championship. Sandy serves as a Board Member for several prestigious conservation organizations and creates beautiful awards for: the North Carolina Wildlife Habitat Foundation, Ducks Unlimited, the Rocky Mountain Elk Foundation, and Delta Waterfowl. Sandy also serves as an active member of the KT Team, a nonprofit in Georgia that specializes in providing quadriplegics and other disabled persons with profound outdoor experiences following their tragic accidents.

Sandy has selflessly dedicated countless hours toward protecting wildlife habitat and promoting conservation experiences for future generations. Since 2013, Sandy has served as a Board Member for the North Carolina Wildlife Habitat Foundation (NCWHF). In this capacity, Sandy advocated for the Foundation’s partnership with the National Wild Turkey Federation to acquire a 209-acre Payne Branch Tract to expand permit turkey and deer hunt opportunities in Forsyth/ Stokes Counties. Sandy also volunteers for the Foundation’s Annual Youth Turkey


Event and provides access to private land; as well as coordinating experienced mentors to lead truly rewarding hunting opportunities for multiple youths on opening day. Sandy also personally coordinates with the National Wild Turkey Federation, Ducks Unlimited, the North Carolina Bowhunters Association, and the North Carolina Wildlife Resources Commission to assist with conducting the Foundation’s 2-day Youth Sportsman Camp. To date, the NCWHF Youth Sportsman Camp has provided over 533 youth with important conservation training consisting of: firearms safety, fishing techniques, how to call for waterfowl and turkeys, and tree stand safety. Sandy has also coordinated the Foundation’s support for the Rockingham County (ROCO) Youth Outdoor Day in Reidsville. The ROCO event has introduced hundreds of youths to ethical hunting and fishing techniques; as well as firearms safe handling practices. Finally, Sandy personally provides or coordinates waterfowl, turkey, and whitetail hunting opportunities for dozens of youths on an annual basis.

Today, Sandy continues to provide outdoor expertise for several highly reputable television and social media outlets. He serves as a co-host on “Legends of the Outdoors TV,” performs standup segments for the Outdoor Channel, and provides content for the Sportsman Channel social media platform. Sandy also advises legendary brands such as True Timber Camo, Migra Ammunition, and Beretta Firearms. Of note, Sandy is the only documented hunter to harvest the Grand Slam of Turkeys with a Sling Bow and is still in pursuit of the World Slam with a Sling Bow. Additionally, Sandy is a two-time National Golf and Sporting Clays Champion at a team event held at the Homestead in Hot Springs, Virginia. Of note, Sandy won one event with his brother Patrick as his teammate, and he won the second event with his father Pat Foy Brady as his teammate. In August 2026, Sandy will be inducted into the “Legends of the Outdoors” Hall of Fame at John L. Morris’ Bass Pro Base Camp in Springfield, Missouri. Sandy Brady is a beloved supporter of conservation across the state in North Carolina.

Sandy and his Spouse Karen reside in Reidsville, North Carolina with their American Fox Labrador Retriever Reba and two Old English Sheep Dogs. They are the proud parents of four sons: Dawson-Foy, Ty, Sam, and Scott. Sandy and Karen are also blessed with eight Grandchildren.